Optiseller : Matching auto parts with more relevant searches and helping customers find your products faster

Vehicle Parts & Accessories

Make sure you're in pole position with optimised data that puts your products in front of the right buyers.

The world of selling vehicle parts and accessories online continues to boom. With demand increasing across a wider range of vehicles and manufacturers, you can't afford to miss out on sales opportunities. And it all starts with your data. The better your data is, the better your chance of success.

Data shows an average of 27% increase in sellers conversion rate when using the Parts Compatibility Finder.

Why add fitment to your listings?

Time Saving

Save valuable time & effort getting parts to market

Better Search

Buyers can find your listing more quickly if fitment information is listed

Customer Confidence

Include important data on your listings to ensure your customers can purchase with confidence, reducing returns & negative reviews

Increase Sales

Correct fitment can drive sales (Titles, Keywords, Imagery, Descriptions & Part Numbers) are also important

Adding Fitment

Improve profits by optimising your imagery, titles, keywords, descriptions, part numbers and compatibility.

The key to growing Parts & Accessories sales on eBay is making sure you're including accurate Compatibility and Item Specifics data in all your listings. Not only does this make it easier for buyers to find your products on eBay, it helps buyers purchase with confidence and reduce returns.

Our Parts Compatibility Finder and Aspect Finder+ tools can really help you achieve a better conversion rate. We make it simple to state which vehicles your parts are compatible with, and for buyers to find the right parts for their vehicles.

“Aspect Finder+ is a fantastic tool. The new items sold/quantity column is a fantastic addition, and we find the eBay category lookup tool particularly useful for populating our item specifics. In the first two months of using the tool we noticed that around 100 listings we optimised sold more in 8 weeks than in the 12 previous months." DIY Car Service Parts

Tools:
Store Performance Dashboard Aspect Finder+ Category Suggester Category Lookup Product Suggester

Benefits of being on an Essential Plan

These additional tools and services let you get the most out of Optiseller, we recommend subscribing to our Essential Plan, which includes more advanced tools, providing actionable insight for your entire store.

eBay Store Dashboard
Tactical weekly review of listings versus marketplace performance and policy benchmarks and best practices.

More info

Parts Compatibility Finder
Scan your eBay store listings, extracting parts-related information including Brand and MPN from your listings.

More info

Product Suggester
Research products using part numbers or GTINs to get suggestions for Titles, Categories, Pricing, Keywords and Fitment data.

More info

Duplicate Listings
Identifies duplicate listings and gives control of which listings to keep, preserving the best sales history for each item.

More info

GS1 GTIN Report
Detailed report with insight and recommendations for each listing in regard to integrity of GTINs, using GS1 information.

More info

Aspect Finder+
Goes beyond the mandates, and allows users to apply these benefits across a wider range of categories and aspects.

More info

Download Listings
Easily collate & download your complete listings' data for backup, editing, or uploading to a new seller tool or sales platform.

More info

Unsold Item Report
Re-listing items can provide a boost in hits and hence sales. This report will help you identify and process any potential listings.

More info

What our customers are saying

Trusted by 1000s of world class companies selling on marketplaces.

"Aspect Finder+ has been a very handy tool for us. The export function is easy to use and makes it possible to export the item specifics in file exchange format, edit in Excel in bulk and upload again via eBay file exchange. It works a treat!"

Read the case study

CarModShop

"We find the Optiseller tool very useful, and the team very responsive. Our external systems are the "master" data rather than eBay, but even so, we find that Optiseller is effective at guiding our efforts when it comes to Item Specifics. All in all, a great help!"

Opie Oils

"Aspect Finder+ is a fantastic tool. The new items sold/quantity column is a fantastic addition, and we find the eBay category lookup tool particularly useful for populating our item specifics using Volo. In the first two months of using the tool we noticed that around 100 listings we optimised sold more in 8 weeks than in the 12 previous months."

DIY Car Service Parts

"Using Optiseller allowed us to quickly identify and update all required Item Specifics for all of our listings. The support from Optiseller was great. The tool was simple to use, and the ability to download a CSV file directly for uploading to file exchange made it very easy to update in bulk. This has had a positive increase in sales for us, as listings are now appearing higher in eBay's search engine. I am now keen to establish other tools offered by Optiseller that we can utilise to our advantage."

RicoEurope

"We have noticed that our eBay listings with all the item specifics populated and multiple images added are ranking higher on eBay search, this has led to an increase of views and improved conversion rate. Sales have marginally grown but we expect this to continue and snowball over time. Optiseller has a variety of very useful tools to cater even for the largest of sellers, with great customer support and we would recommend it to all."

Read the case study

WG Motorparts

Start your journey to eCommerce success through the Parts Compatibility Finder

Ultimate plan customers also have access to regular in-depth strategic reviews of their eBay stores, as well as their Optiseller account performance, with custom guidance provided by our eCommerce experts.

Getting Started

Starter (self-serve)

A better way for sellers to list parts that fit a variety of vehicles.

Get started