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Deep Dive

A look at eBay's fitment

May 05, 2021

Every day, thousands of people buy vehicle parts and accessories on eBay. To them, it’s important to find the right piece for their vehicle. After all, who wants to receive an item they have no use for because it’s for the wrong car?

Why parts compatibility matters

To make sure that users have the information they need to navigate the many items on offer in the vehicle parts and accessories category, eBay requires sellers to include parts compatibility information in their listings. But adding this information isn’t just for the benefit of the buyer.

If you are a P&A seller on eBay, providing as much parts compatibility information as possible to your listings will also benefit your business.  For starters, it will help you eliminate duplicate listings, hence reducing the number of listings you have to manage and your insertion fees. But this is just the beginning.

Enhancing visibility, boosting sales

Adding fitment cover to your listings will increase your visibility both inside eBay and in external search engines, such as Google. In other words, more buyers will find your listings. And improved visibility leads to more sales: on average, eBay says that listings with fitment cover see their conversion rate increase by 27%.

By adding parts compatibility information, your P&A listings will also be visible on the “My garage” section on eBay. Here, buyers can find parts and accessories suitable for their vehicle by simply adding their registration number, so it is an excellent way to make sure that the right buyers are looking at your listings.

A better buyer experience

Having listings with the right parts compatibility information makes it easier for buyers to buy from you. The detailed information will give buyers reassurance that they are buying the right item, which means fewer pre-sales questions for you to answer.

As buyers will specifically select the part that matches their vehicle, you should also see a reduction in the number of “not as described” cases, as well as other customer service issues, including the number of return requests.

Parts compatibility and Item Specifics

Some P&A sellers wrongly believe that it’s enough to include all parts compatibility information in the listing title or description. The fact is that you need to do a bit more work.

The best way to ensure you have all the parts compatibility information eBay needs is to complete the Item Specifics fields and select the relevant compatible vehicles from eBay’s tables.

Item Specifics provide important attributes of the product you are selling, such as brand, size, type, colour, style and other relevant data. eBay Item Specifics can be:

  • Required, or mandatory for eBay sellers if they want to create a listing.
  • Required soon, or not yet compulsory but likely to become enforced in the short term.
  • Recommended, or frequently used by buyers in their searches.
  • Additional, providing extra information about your listings.

You can read more on the different types of Item Specifics here.

In the case of vehicle parts and accessories, Item Specifics ensure that your listings include the information that buyers are most likely to need in their purchase process. You should always complete the Required and Required soon aspects, and we encourage all sellers to fill in the Recommended Item Specifics as well.

In the case of vehicle parts and accessories, Item Specifics ensure that your listings include the information that buyers are most likely to need in their purchase process. You should always complete the Required and Required soon aspects, and we encourage all sellers to fill in the Recommended Item Specifics as well.

Adding parts compatibly information with Optiseller

In our experience, P&A sellers tend to have a large number of listings, so adding Item Specifics and updating them as required isn’t an easy task. To help you save time and money, we have created the Parts Compatibility Finder tool, part of the Optiseller Essential and Ultimate packages.  

The Optiseller Parts Compatibility Finder helps you identify any missing part details. The tool will scan your listings and highlight the listings that are missing vehicle compatibility data and show you the top match breakdown, as well as the numbers for the top 5 categories you trade in.

To see exactly how the tool works, check out the video below:

 

Ensuring that your parts compatibility information is accurate and comprehensive will make it easier for buyers to find your products on eBay and purchase with confidence. It can also make a huge difference to your sales. According to eBay, “adding fitment cover with Optiseller can improve your conversion rate by up to 27%".

So, what are you waiting for?

For a breakdown of what’s included in Optiseller’s Essential and Ultimate packages visit https://optiseller.com/pricing/

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