Team Optiseller have been hard at work creating our new API for partners and direct clients, and the day is now here – release day!

What is the API?

An API, or Application Programming Interface, is a set of rules and protocols that allow two software applications to communicate with each other. APIs enable applications to share data and functionality, and can help streamline business processes, improve productivity, and enhance the user experience. In the context of eCommerce, APIs can help sellers to automate tasks, manage their listings, and improve their overall marketplace performance.

The Optiseller API essentially allows your business to extract raw Optiseller data, and bring our key data ingredients to your own framework and platform. The ultimate aim being to accelerate your e-commerce data knowledge and growth. Something we like to call E-COMMradery!

What you decide to do with the API is up to your imagination! You might want to:

• Experiment with new ways to reach customers
• Build upon your own integration to create more tools of your own
• Save time for your staff with data optimisation and preparation

Benefits of using the Optiseller API

The Optiseller API offer a number of benefits for online sellers and partners, including:

1. Improved efficiency: By automating tasks such as data extraction and listing updates, the Optiseller API can help sellers to save time and reduce the risk of errors.
2. Enhanced accuracy: The Optiseller platform uses advanced algorithms and data analysis techniques to identify issues with sellers' listings and offer recommendations for improvement. By integrating their marketplace data with the Optiseller platform, sellers can benefit from these insights and improve the accuracy and effectiveness of their listings.
3. Increased visibility: By optimising their listings for search engines and marketplaces, sellers can improve their visibility and attract more customers. The Optiseller API can help sellers identify opportunities to improve their listings and increase their visibility on their marketplace platforms.
4. Improved sales performance: By improving the accuracy and visibility of their listings, sellers can increase their sales and revenue. The Optiseller API can help sellers to identify and fix issues with their listings, optimise their pricing, and improve their overall marketplace performance.

5. SEO Benefits: Automatically update your listing data from your ERP, listing tool or any system you use that can connect to the new Optiseller API. Take the effort and time-consuming processes of entering masses of data into every listing to ensure the best possible SEO and allow the Optiseller API to automatically enter data into your chosen system.

So what are you waiting for? The Optiseller API is included on a tiered basis as part of our plans, or we can create a bespoke package for you.

We would love to have a chat about how the Optiseller API can work for you!