eBay have given sellers the promised 8 weeks notice that new mandatory eBay item specifics will be introduced this Autumn. The effective date is the 8th of October and four categories will be affected.
eBay say that sellers who make changes to existing listings now will stay ahead of the competition, improve visibility and drive conversion.
As an example, Based on average sales in the Furniture category on eBay UK from May 2019 to June 2019, Furniture listings with size item specific filled in sell 56% better than those without. This is regardless of whether you specify the size within your listing description – If a buyer uses the left Nav Bar on eBay to narrow their search using item specifics, and you haven't filled them out, your listing simply won’t be returned in search results and you'll have zero chances of a sale.
Use the Optiseller Aspect Finder Tool free of charge until 30th June 2021, to quickly identify which of your existing dresses listings are missing item specifics. The tool will identify gaps, find missing values that could be elsewhere in your listing data, and help you update your listings.
For more information on using the Aspect Finder, take a look at our help library.