After the madness of Christmas and New Year, now is the time to reflect on your successes of 2021 and start planning for more success in the year ahead. Optimising your store is on of the key elements of the success your looking for. Another area to focus on is your shipping options. By making sure your shipping options are optimized, it can differentiate you from the competition in a crowded market.
Shipping is a major deciding factor for buyers when shopping online, having realistic and accurate wait times will be the difference between a positive or negative review on your site. It also impacts your ranking if your shipping isn’t up to scratch. Ensure customer satisfaction from the get-go this year with these quick tips.
#1 Review your dispatch and shipping times
Listings rank higher in search if they have quick dispatch times on offer. If you do some searching you will see that most of the listings at the top of a search have quick or free options available to the buyer. Fast ‘N Free often helps you to stand out and helps a lot with eBay Best match. Ideally, during peak trade, you should be offering same or one day dispatch.
#2 Vary your shipping options
Giving your buyers a choice of shipping helps you appeal to more audiences. We have seen in some cases that shoppers on eBay value speed over the option of free delivery. These days, with everything at our fingertips, buyers expect their deliveries to be sharp. So much so, that the demand for quick shipping has led to some couriers delivering 7 days a week, including the Royal Mailin the UK and FedEx in the US.
However, this may not be the case for everyone. So, ensure you have both free and paid-for options available, as well as tracked, and signed for.
Chris Cook explains all in the video below:
How Optiseller can help
Our eBay Store Performance Dashboard provides you with an at-a-glance view of your store's overall situation, helping you to make quick decisions and prioritise certain for improvement. One of the KPIs available to you is Shipping. You can quickly see how many of your listings are in line with eBay’s standards. You can check which are optimised for:
Free Shipping
Fast and Free Shipping
Express Shipping
Shipping Discounts
The eBay Store Performance Dashboard is available on our Starter, Essential and Ultimate plans.
We hope that this has given you the motivation to get your shipping on top form this year.
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