Once you have logged into Optiseller and successfully linked your eBay store – where do you start with so many reports and tools to choose from?
Allow us to steer you in the right direction through this series of blog articles.
First Steps: Running Reports
The key report we recommend you start off with is your eBay Store Performance Dashboard. If it is not already running, just click 'start' to initiate. When your report completes, you will receive an automated email to let you know.
eBay Store Performance Dashboard
Your eBay Store Performance Dashboard (or SPD) is a report that updates automatically on a weekly basis to give two views on the current and historic condition of your live listings. Toggle between these views using the 'Dashboard' (graphical representation) and 'Tabular' (raw data) buttons at the top right of the page.
In the Dashboard view, you can find the main KPI’s that help define your listings' visibility on eBay. A RAG or traffic light system is used to identify KPI’s where your listings are scoring well (green), could do with improving (amber) or are in more urgent need of attention (red).
To give you a head start, the report pulls out the 'Areas for most improvement' and presents those points in the top right of the page.
We recommend you look over each of the KPI's listed to ensure there are no surprises. Anything that catches your eye and you want to investigate further, you can drill through to SKU or listing level. To get the detail on the SKUs or listings addressed by a given KPI, you can click on the number in brackets. In some cases, you may have to use the tabular view to access the number rather than percentage.
At this stage, you may already have spotted what you want to get working on but before you do, you should take advantage of one final extra data point the dashboard can provide you.
Duplicate Listings
Within the SPD you can run a secondary report to establish whether you have listings likely to be deemed duplicates by eBay’s algorithm. You really want to avoid this happening as your listings may be suppressed or even removed by eBay if deemed to be duplicates so please click on ‘Update duplicate listings’ to verify if you have any items you may need to amend or even delist.
Once the report generates, a number will show up in the circle – if the number is zero, you have a clean bill of health - woohoo! Anything other than zero, click on the number to investigate further.
Top Tips
- Uncover genuine duplicates? Delist all bar the one with the best online sales history
- High number of duplicates? Refine your search using the Duplicate Listings Report
- False duplicates? Download the list of IDs then work on differentiating the listing titles
If you have questions about your eBay Store Performance Dashboard or Duplicate Listings, you can find out more at the links below, or alternatively, schedule a demonstration call with one of our experts here: calendly link
Next week: We reveal some more top tips on your next report – Aspect Finder+
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