Optiseller : Customer success stories of improving sales on eBay through optimisation tools and services

The problem

Arthouse had been successful on Amazon, and wanted to focus on developing their store on eBay during 2021.

Their listings were not performing on eBay and struggled with creating listings manually, as well as understanding what was limiting their performance.

The solution

Arthouse worked with Optiseller’s Scaling team to boost the health of their eBay store and saw a significant increase in sales.

The advice from the Optiseller Scaling team helped Arthouse identify item specifics and title structures as focal points for improvement.

The Optiseller Scaling team worked with Arthouse to build a
technical data strategy to set up their eBay store for growth
followed by tactical levers to increase visibility and drive conversion. The primary aim was to increase their overall sales performance on eBay using organic means and improving the core listing capabilities.

To make the necessary changes, Arthouse used a range of Optiseller tools including Aspect Finder+ and the eBay Store Performance Dashboard. Optiseller provided expert guidance on how to use promoted listings as well as seller hub promotions after stage one of the work on listings.

The Results

After 4 months of participating in scaling, Arthouse saw:

740% increase in overall sales and 418% increase in units sold
100% increase in the number of completed item specifics
42% of listings meeting the recommended title length and keyword optimised
62% growth in average sales price of listings sold

“Optiseller's Scaling service has really helped drive our growth on eBay. New listings are performing so much better than our old ones, and this is certainly in part to the skilled guidance provided by the Optiseller Scaling Team. The knowledge we have gained through Scaling has not just helped us on eBay but has made us optimise our other marketplaces in a similar fashion.”

-Ormond Howlett, Arthouse

Arthouse

Services Case Study

Optiseller Scaling Service sees top UK décor supplier achieve 740% increase in sales