From 1 April this year eBay introduced its new “Good ‘til cancelled” policy for all fixed price listings. This means sellers are not forced to re-list after 10/20/30 days -- the listing will continue indefinitely every 30 days until the item sells out or is manually cancelled.
CEO of e-commerce experts Optiseller Craig MacCallum believes there are a number of risks associated with the new regime: “As you are not forced to re-list you will continue to be billed for items which are not moving. Auto renewal means that you do not have the opportunity to tweak the listing; the longer an item is live the less chance of it selling. This could have a negative impact on overall sales for e-tailers.”
Fortunately Optiseller has a solution to the issue. As part of the Optiseller platform, a suite of software tools designed to optimise on-line sales, an aged listings report can be generated which will highlight items not sold within xx days; the seller can then decide whether to amend or remove that item.
MacCallum said: “With many sellers having hundreds of thousands of items in their inventory it can be virtually impossible to track renewal dates. Our system automates the whole process; just set up the parameters and let it run.”