We would like to thank everyone who attended the DIT webinar and asked us some really interesting questions. We had so many that we, unfortunately, didn't have time to answer them all. So here is a quick Q&A post to answer all the questions we didn't manage to get to and go over the ones we discussed in the webinar too.
Hard one to answer, you need to do a good job on all of them. Whilst having a rich keyword title and best practice Item Specifics, if your ratings are not great you still won’t be ranking as high you potentially could
Sales velocity and building feedback are key. Ensure you are ready from day 1 to promptly answer questions and aim to exceed your seller’s shipping time expectations. Look to list cheap, popular products that are likely to sell quickly. Also consider using promotions such as Sponsored listings to boost your ranking – you can ease off the spend as they start to place higher, naturally.
Given that many sellers only complete the minimum ‘required’ Item Specifics and a handful of recommended ones, investing the time, wherever possible, to complete more Item Specifics will contribute towards helping your listings to rank higher in search and be found more easily by buyers, increasing your potential sales. It is an opportunity to gain an advantage over your competitors that could reward you significantly for the time invested.
No, optimising your titles up to the full 80 characters in line with the best practice we covered during the webinar is the way to go here. Sometimes, it’s as simple as adding an additional keyword or Item Specific to your title.
If you are creating listings manually, the eBay listing wizard will show if the item is already in the eBay product catalogue and you can use those details but you should still add your own. For help with Barcodes / GTINs, you should speak with our partners, GS1 - www.gs1uk.org. Optiseller can also help by verifying that the GTINs you are using a valid and identify where you are missing any on your listings.
What you are describing here is a middleware or listing tool, through which you can manage multiple e-commerce channels, including eBay. They enable you to manage your product data and orders in a single place. There are many tools out there that can do this job, with a wide range of functionality and pricing.
When shipping higher value items, it is worth considering using a service that includes insurance to cover some or all of the value of the item. If you choose to offer a pre-paid returns service, you can also include insurance should you wish to do so. If you are not providing a pre-paid return, it is up to the buyer to choose a service.
By populating Item Specifics, including good quality images and everything else we covered, your products will rank higher and be seen as more trustworthy to a potential buyer. This applies in every category.
You can sell food items on eBay but must ensure that you include all ingredients, especially highlighting any ingredients that may cause an allergic reaction (e.g. containing nuts). You should also carefully manage use by and expiry dates to guard against poor feedback. Before listing any food items, we recommend that you read eBay’s food policy: https://www.ebay.co.uk/help/policies/prohibited-restricted-items/food-policy?id=4295
As above, particularly the eBay policy for food listings
No – eBay does not allow active content on listing pages including links to pages/sites outside of eBay.
This may be due to a specific agreement between eBay and those sellers.
Always best to use one of eBay’s drop-down values wherever relevant, which could be “MODERN” in this case. However, you are also able to enter your own free-text value that best describes the item.
This really depends on your individual situation and other systems/channels being used. It’s worth checking with Codisto (or other 3rd party listing tools) what the best way is to update your eBay listing is so that you don’t risk any changes you made being overwritten.
Not much you can do here, eBay will ask buyers to leave reviews as part of the feedback process but there isn’t anything you can do individually to increase the uptake.
Try Terapeak, which is free for business sellers with a Shop subscription.
First of all, ensure all that descriptions, Item Specifics, delivery times etc are completed and your product stock quantities are updated as frequently as possible.
You may want to consider starting by listing small, easy to ship items, cheaply just to build volume of listings and positive feedback. Also, using a listing template with your logo and business details will portray a professional, trustworthy business and help to differentiate yourself from private sellers.
Most importantly, ensure from day 1 that you are on top of customer service and can meet shipping expectations. It’s worth contacting buyers after they receive your item(s) to politely ask for their feedback as well.
Please see our recent blog post from last month for more details on this:
We hope you found this helpful and we appreciate all of the interest we have had in eBay SEO. If you want to check out our first DIT webinar, watch it here.