Last time, we looked at the Item Specifics Improvements. Today we'll look at Improving eBay Titles and the length, word order and keyword content of an eBay title have a direct impact on listing visibility so be sure to invest time in getting this right. In our original Top Tips blog, we used the eBay Store Performance Dashboard to highlight areas for improvement across an eBay store. Among the KPIs reported on, there are two which directly relate to your eBay listing titles.